Marketers are insistent that anything added to their end-product will solve a problem for the target audience. As a result, you’ll need to make the case for why UV disinfection is something consumers will actually care about.
Access to safe drinking water is not just a third world issue—it’s a pressing need in developed nations, too. For instance, according to the Kaiser Family Foundation, contaminated drinking water is the third largest concern in the United States. Moreover, contaminated drinking water outbreaks are on the rise (source). Couple this with the fact that two out of three U.S. consumers drink purified or bottled water, and it becomes painfully clear that the majority of Americans don’t trust the water that’s flowing from their taps for consumption.
Traditional physical filters, such as charcoal, remove impurities from water in the system. While this process filters-out chlorine and can improve the taste of water, the primary reason for chlorine is to help prevent bacteria growth. Absent the chlorine, any water that remains in a water pitcher, coffee maker or other appliance could be harboring bacteria that is now free to grow and multiply.
Implementing UVC-based disinfection after water passes through a physical filter helps the water retain its taste. This approach also prevents water fouling from occurring because UVC light inactivates the pathogens that cannot be trapped by a physical filter. By integrating solutions like UVC LED-based water reactors, manufacturers can ensure that water is bacteria-free before it is dispensed from their system.